Archive for the ‘Marketing’ Category
Junk mail is good mail that went to the wrong person. For email marketers, the same concept is true. What one person considers spam is the perfect message for someone else. The key is to make your email message highly relevant so recipients don’t dismiss it as junk.
Continue reading ‘The Next Generation of Email Marketing’ »
Posted in Anticipating the future, Competitive Advantage, Marketing, Solving Problems. Tags: Burrus, Communication, Communities of Interest, Competitive Advantage, Dan Burrus, Daniel Burrus, Email, Email Marketing, Informing, Marketing. No Comments »
No one can deny that the original telephone Alexander Graham Bell invented in 1876 has changed significantly. From a luxury item proudly displayed as the centerpiece of the home to something small, portable, and powerful that people keep within arm’s reach 24/7, the humble telephone has evolved into a mini personal computer capable of much more than traditional voice phone calls.
Continue reading ‘Is an App Necessary For My Business?’ »
Posted in Anticipating the future, Competitive Advantage, Future Tech, Marketing, New Tools, Technology News. Tags: Android, Apps, Blackberry, Burrus, Business Apps, Business Growth, Business Marketing, Business Strategy, Competitive Advantage, Dan Burrus, Daniel Burrus, iPhone, Smartphone Apps, Technology-driven change. No Comments »
In my last blog I introduced you to the easy to use Complete Foreclosures app. A user simply clicks the “Nearby Foreclosures” link to see a map indicating nearby distressed homes. Click on a point of interest and the app shows the details of the listing, along with a photo of the property.
Continue reading ‘Creating Your Own Vision and Making Money with Apps’ »
Posted in Anticipating the future, Marketing, New Tools, Sales, Technology News. Tags: Apps, Burrus, Complete Foreclosures, Complete Realty Suite, Dan Burrus, Daniel Burrus, Foreclosure Buying Guide, Real Estate Agents, Real Estate Leads, Realty Apps, Visionary Apps. No Comments »
If you look at the many categories in the app stores, you’ll see that most of the companies developing apps have a narrow view of what apps can be used for. They’re currently creating simplistic and basic apps, such as foreign language translation, to do lists, airport gate information, currency conversion, etc.
Continue reading ‘The Defining Niche of Apps For Smartphones & Smartpads’ »
Posted in Competitive Advantage, Marketing, New Tools, Sales, Technology News. Tags: Apps, Complete Foreclosures, Distressed Properties, Foreclosed Homes, Foreclosure, MLS, Smartphone Applications, Smartphones, Visionary Apps. No Comments »
Look at every product and service you have and ask, “Why is this item a commodity?” Then ask, “What can we do to make it different?” For example, look at the features and functions of your products, how things are housed, how convenient the product or service is, what the customer experience is like, how something is processed or made, etc.
Continue reading ‘Continuously De-Commoditize’ »
Posted in Anticipating the future, Competitive Advantage, Marketing, Planning, Sales, Solving Problems. Tags: Anticipate, Burrus, Business Growth, Business Strategy, Competitive Advantage, Dan Burrus, Daniel Burrus, problem solving. No Comments »
Pay close attention to the trends going on in your industry and with your customers. Based on current trends happening, what future trends can you identify? If you can accurately pinpoint where your industry or customers will be in the next few months or years (or what your customers will want), you can de-commoditize your offering and get that business.
Continue reading ‘Follow Trends To Decommoditize Your Product’ »
Posted in Anticipating the future, Competitive Advantage, Marketing, Solving Problems. Tags: 7Up, Anticipate, Burrus, Business Strategy, Commoditization, Current Trends, Dan Burrus, Daniel Burrus, de-commoditize, Future, Future Trends, Knowledge, opportunity management, problem solving. 1 Comment »
Look at how technology is affecting your customers in your industry right now. But don’t just look at productivity. Look at the overall customer experience as well as who is buying your offerings.
Continue reading ‘Take a Moment To Understand How Technology Is Affecting Your Customers’ »
Posted in Anticipating the future, Competitive Advantage, Customer Service, Marketing, Sales, Solving Problems. Tags: Burrus, Business, Business Growth, Business Marketing, Business Strategy, Competitive Advantage, Customer Service, Customers, Dan Burrus, Daniel Burrus, Marketing, problem solving, Products, Redefine, Sales, Technology. No Comments »
The phone was designed for two-way communication and since social media marketing is a two-way dialogue, it’s a natural extension to have mobile cell phone applications for social media programs that allow you to view and post to various social media sites.
Continue reading ‘Building A Cast For Mobile Social Media With Your Company’ »
Posted in Anticipating the future, Competitive Advantage, Future Tech, Marketing, New Tools, Social Media. Tags: Burrus, Business Growth, Business Marketing, Business Strategy, Dan Burrus, Daniel Burrus, guidelines for social media, Marketing, Social Media Marketing, Social Networking, Web 2.0. 1 Comment »
If your company is using social media marketing but has not yet gone mobile with it, you must do so as soon as possible. Here’s are some compelling reasons why:
Continue reading ‘The Compelling Reasons To Go Mobile With Social Media Marketing’ »
Posted in Anticipating the future, Competitive Advantage, Future Tech, Marketing, Social Media. Tags: Burrus, Business Growth, Business Marketing, Business Strategy, Dan Burrus, Daniel Burrus, Future, Future Tech, Future Technology, guidelines for social media, Marketing, Social Media Marketing, Social Networking. 1 Comment »
As more people realize and embrace the fact that social media marketing is a real time experience rather than a “wait till I get to my computer” experience, they’re taking advantage of the processing power today’s mobile phones have to offer.
Continue reading ‘The Driving Forces of Mobile Social Media Marketing’ »
Posted in Competitive Advantage, Future Tech, Marketing, New Tools, Sales, Social Media. Tags: Burrus, Business Growth, Business Marketing, Business Strategy, Communication, Competitive Advantage, Customer Service, Dan Burrus, Daniel Burrus, guidelines for social media, Marketing, Social Media Marketing, Social Networking, Success, Technology, Technology-driven change, Web 2.0. 3 Comments »
In my article last month, I discussed the new frontier of Web 2.0 and the importance of customer engagement, communication and finding your focus. This month, I would like to share the guidelines that your staff can use to shape their posts around the company strategy. (Note: the following suggestions are general in nature. Please adhere to your state’s HR laws and seek legal counsel as needed.)
Continue reading ‘Social Media Guidelines For Your Organization (Part II)’ »
Posted in Anticipating the future, Customer Service, Future Tech, Marketing, New Tools, Planning, Social Media. Tags: Business Marketing, guidelines for social media, Marketing, opportunity, opportunity management, Social Media, technological change. 3 Comments »
What if there were a way to predict the challenges your organization will face and stop them from ever happening? Short of having a reliable crystal ball, most people believe such a concept is impossible. In reality, you can solve tomorrow’s problems today – you simply need to give yourself time to do so.
The fact is that in today’s marketplace, change is coming at us fast…and it’s only getting faster. That means organizations will be facing more problems than ever before. One thing we know for sure is that most problems or changes come from the outside in – external factors impact the organization. This causes people to react, crisis manage, and continually put out fires.
Continue reading ‘Plug into Your Future by Unplugging from the Present’ »
Posted in Anticipating the future, Cyclical and Permanent Change, Marketing, Planning, Solving Problems. Tags: Burrus, Challenges, crisis management, cyclical change, Dan Burrus, Daniel Burrus, permanent change, problem solving, Solving Problems. 1 Comment »
In the early days of cell phones, they were used merely for talking. Today, cell phones have a myriad of other applications. For many people, their cell phone is their daily organizer, music player, camera, GPS system, and news and weather device. But that’s just the tip of the iceberg. In the very near future, cell phones will also be people’s banks, credit card, keys, remote control, and video conferencing platform, just to name a few. Clearly, today’s cell phones are much more than phones, and tomorrow’s cell phones will revolutionize the business world.
In order to stay competitive and ahead of the curve, businesses need to look beyond what the cell phone is today and anticipate where it will be tomorrow. You have to ask yourself, “How is the cell phone changing my customers?” “What new service could I deliver on a mobile platform?” Or, “How are these beyond voice capabilities changing my customers’ customers?”
Continue reading ‘Beyond Voice: How Your Cell Phone is Evolving’ »
Posted in Anticipating the future, Competitive Advantage, Customer Service, Future Tech, Marketing, New Tools, Planning, Solving Problems. Tags: Burrus, Cell Phone Evolution, cell phones, Commerce, Competitive, Competitive Advantage, Dan Burrus, Daniel Burrus, Mobile Finance, Mobile Management, Mobile Media, opportunity, opportunity management, technological change. 3 Comments »
