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The Biggest Lesson from the Consumer Electronics Show 2012

We are definitely in the communication age.

The 2012 Consumer Electronics Show took place January 10-13, and it helped reinforce the continuation of a hard trend that has been growing for a while now. Back in 1993 I predicted that we’d soon be shifting from the information age to the communication age. Informing is one-way, it’s static, and it doesn’t always cause action. Communicating is two-way, it’s dynamic, it’s engaging, and it causes action.

One way to tell which age we’re in is to look at our devices. Years ago we had things like the Apple Newton and the Palm. They were basic organizers with a calendar and address book—information age devices. At the time I commented, “When that thing becomes a phone, we’ll be entering the communication age.” Today we have that plus so much more.

First, we have social media, which is more about the word “social” than the word “media.” Because it’s social, it’s two way and communicative. And with social media, you get some powerful things that businesses like, primarily engagement and action. (And of course, people like being social too.)

Also, we like to create, connect, interact, and share. And at the 2012 CES, we saw devices that are allowing consumers to not just be passive receivers, as they have in the past, but that are taking hold of the ability to create, connect, interact, and share. Anything that involves the ability to create, connect, interact, or share is powerful. 

Take Your Biggest Problem…and Skip It

In order to see invisible opportunities and solve seemingly impossible problems, one of my favorite strategies is Problem Skipping. Every business has problems—some larger than others. Often when trying to “fix” a tough problem, the company gets even more mired in the challenge and can’t get past the roadblock.

Visual Communication Devices Effective in Management

Visual communication devices are another tool that can aid in a radical management environment. Notice the terminology “visual communications” rather than simply video or Web conferencing. There’s a difference between a video conference and a visual communication.

Anyone who has ever traveled and has used their laptop and one of the many free video conferencing programs, such as Skype, to communicate with friends and family has discovered the power of visual communications. Visual communications heighten the bond you have with someone when you cannot be with them in person. If this form of communication works with our family members, why aren’t we using this powerful tool with customers and collogues, such as a team member in a different city or an international client?

Visual communications helps you smooth out contentious give-and-take or handle emotional or sensitive issues. It also adds dimension to the interaction. There’s a reason why you shake someone’s hand when you meet them: the more senses you involve, the higher the connection. So anytime you can enhance communication between team members, the faster change will occur.

Many large companies have video conferencing systems that require a big fancy room with expensive equipment. That’s not the only option for video anymore. Today’s new computers come with a built-in video camera. That means you can do video conferencing on a personal laptop from your desk, your home, or anywhere in the world. The software is free and comes with your system. And with some computers, you can have multiple people on at the same time and video conference with them all at once.

Additionally, the new iPhone4 has video chat built in, which means you have the ability to do visual communications right on your phone. If someone on your team doesn’t have a new iPhone, don’t worry. Other smart phone providers will follow suit and in the near future all smart phones will have visual communication capabilities, as will all smart pads, such as the next generation iPad.

Is an App Necessary For My Business?

No one can deny that the original telephone Alexander Graham Bell invented in 1876 has changed significantly. From a luxury item proudly displayed as the centerpiece of the home to something small, portable, and powerful that people keep within arm’s reach 24/7, the humble telephone has evolved into a mini personal computer capable of much more than traditional voice phone calls.

Creating Your Own Vision and Making Money with Apps

In my last blog I introduced you to the easy to use Complete Foreclosures app. A user simply clicks the “Nearby Foreclosures” link to see a map indicating nearby distressed homes. Click on a point of interest and the app shows the details of the listing, along with a photo of the property.

The Defining Niche of Apps For Smartphones & Smartpads

If you look at the many categories in the app stores, you’ll see that most of the companies developing apps have a narrow view of what apps can be used for. They’re currently creating simplistic and basic apps, such as foreign language translation, to do lists, airport gate information, currency conversion, etc.

The App Revolution

No one can deny that apps for smart phones are revolutionizing the way people not only use their phones, but also how they function in daily life. From apps to help you relax to those that simplify to-do lists or teach you a new skill, there’s an abundance of apps in virtually every category imaginable. In the iTunes store alone there are over 125,000 apps, and over one and one-half billion downloads have taken place.

Building A Cast For Mobile Social Media With Your Company

The phone was designed for two-way communication and since social media marketing is a two-way dialogue, it’s a natural extension to have mobile cell phone applications for social media programs that allow you to view and post to various social media sites.

The Driving Forces of Mobile Social Media Marketing

As more people realize and embrace the fact that social media marketing is a real time experience rather than a “wait till I get to my computer” experience, they’re taking advantage of the processing power today’s mobile phones have to offer.

Social Media Guidelines For Your Organization (Part II)

In my article last month, I discussed the new frontier of Web 2.0 and the importance of customer engagement, communication and finding your focus. This month, I would like to share the guidelines that your staff can use to shape their posts around the company strategy. (Note: the following suggestions are general in nature. Please adhere to your state’s HR laws and seek legal counsel as needed.)

Social Media Guidelines For Your Organization

The new frontier of Web 2.0 is not just about informing your customers; it’s about communicating with them. Today’s Web 2.0 tools, such as blogs, Twitter, Facebook, LinkedIn, and the many other social media options, are all about customer engagement. When you send your prospects or clients an email, a mailer, or a newsletter, or when you place a TV, radio, or print ad, you’re informing your readers about something.

Beyond Voice: How Your Cell Phone is Evolving

In the early days of cell phones, they were used merely for talking. Today, cell phones have a myriad of other applications. For many people, their cell phone is their daily organizer, music player, camera, GPS system, and news and weather device. But that’s just the tip of the iceberg. In the very near future, cell phones will also be people’s banks, credit card, keys, remote control, and video conferencing platform, just to name a few. Clearly, today’s cell phones are much more than phones, and tomorrow’s cell phones will revolutionize the business world.

In order to stay competitive and ahead of the curve, businesses need to look beyond what the cell phone is today and anticipate where it will be tomorrow. You have to ask yourself, “How is the cell phone changing my customers?” “What new service could I deliver on a mobile platform?” Or, “How are these beyond voice capabilities changing my customers’ customers?”

Social Media Marketing Mistakes to Avoid (Part II)

Last month, I shared a few common social media marketing mistakes and how to avoid them. This month, I would like to share some additional common oversights and ways to combat them.

Realize that there’s more to social media marketing and social media networking than Facebook, LinkedIn, and Twitter. Many industries are creating their own social media networks that you can utilize. A few examples include www.medicalmingle.com for healthcare, www.classroom20.com for teaching, and www.afsinc.org/facebook for manufacturing.

ALL SOCIAL MEDIA MARKETING DIALOGUE IS TWO-WAY



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