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The Opportunity In Disruptive Technologies

If you asked CEOs what keeps them up at night, the majority would say it’s the potential impact a new disruptive technology can have on their company. They’ve seen disruptive technologies change industries and put companies out of business fast. They’ve also seen it put companies out of business slowly (think Kodak or Motorola).

Should I Stake My Claim in the App World Now?

If you look at the types of apps currently available in the app stores, you can see that most of the companies developing apps are focused more on the present than the future as they design their apps. The majority are creating simplistic and basic apps that don’t take into account a broader set of present and future needs and that certainly aren’t designed as enterprise level apps.

What Are The Apps of Tomorrow?

While creating apps with a mass-market appeal is good (such as apps for organizing files or creating action lists), few companies are thinking about the evolution of apps and what the next generation of apps will be.

Is an App Necessary For My Business?

No one can deny that the original telephone Alexander Graham Bell invented in 1876 has changed significantly. From a luxury item proudly displayed as the centerpiece of the home to something small, portable, and powerful that people keep within arm’s reach 24/7, the humble telephone has evolved into a mini personal computer capable of much more than traditional voice phone calls.

Continuously De-Commoditize

Look at every product and service you have and ask, “Why is this item a commodity?” Then ask, “What can we do to make it different?” For example, look at the features and functions of your products, how things are housed, how convenient the product or service is, what the customer experience is like, how something is processed or made, etc.

Make Your Commodities Stand Out

No matter what industry you’re in, chances are you have a few products or services in your line that are commodities. From food and beverage items to household products to daily services, commodities are everywhere and make bottom line profits harder and harder to attain.

Always Take Competition Seriously

Look at the specific ways in which you compete in the marketplace as well as what makes you unique. Then decide how technology can redefine the way you compete. For example, when was the last time you bought something from the Polaroid Company? At one time, they were the king of instant photography. But then technology and digital photography changed their industry, and the way they competed (instant photography) changed…but Polaroid didn’t change with it.

Take a Moment To Understand How Technology Is Affecting Your Customers

Look at how technology is affecting your customers in your industry right now. But don’t just look at productivity. Look at the overall customer experience as well as who is buying your offerings.

How To Use Technology To Know Where You’re Going

Today we’re in an era of technology-driven transformation. That means you can attain higher profits when you use technology to redefine your products, your services, and/or how the industry in general works.

Do-It-Yourself Smart RFID Tags

A new Internet service called touchatag (formerly tikitag) allows you to create your own radio frequency identification (RFID) tags and 2D barcodes (QR codes) that automatically launch online applications (including Skype, iTunes and Web browsers) using a variety of devices.

Building A Cast For Mobile Social Media With Your Company

The phone was designed for two-way communication and since social media marketing is a two-way dialogue, it’s a natural extension to have mobile cell phone applications for social media programs that allow you to view and post to various social media sites.

The Compelling Reasons To Go Mobile With Social Media Marketing

If your company is using social media marketing but has not yet gone mobile with it, you must do so as soon as possible. Here’s are some compelling reasons why:

The Driving Forces of Mobile Social Media Marketing

As more people realize and embrace the fact that social media marketing is a real time experience rather than a “wait till I get to my computer” experience, they’re taking advantage of the processing power today’s mobile phones have to offer.



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