Posts Tagged ‘Success’
Like most industries, the manufacturing sector is transforming rapidly. Because of recent technological advances and globalization, U.S. manufacturing is facing intense international competition, increasing market volatility and complexity, a declining workforce, and a host of other challenges. Yet we know that in order to have a strong economy, we need a strong manufacturing base. So what’s the answer?
Today’s manufacturers must transform along with the rest of the world by adopting six advanced Next Generation Manufacturing principles. They are:
- Anticipate customer needs: Look at your customers’ future and focus on what you DO know rather than what you don’t know. Ask, “What are the hard trends, the things that will happen, versus the things that might happen? What are the industries that are converging around our customers that our customers currently don’t see?” Then you can start seeing both needs and opportunities before they happen.
- Innovate around the core: What are your core competencies? Are you still using your core competencies? In the past, manufacturers could go decades between innovations. That strategy doesn’t work anymore. Today you cannot just innovate now and then: to survive and thrive in a time of vertical change, you have to be innovating around your core competencies continuously. So what is your core, and are you using it?
Continue reading ‘How to Save the Manufacturing Sector’ »
Posted in Anticipating the future, Business Strategy, Competitive Advantage, Cyclical and Permanent Change, Economy, Innovation. Tags: Business, Business Trends, Dan Burrus, Daniel Burrus, empowerment, Flash Foresight, Futurist, Innovation, Manufacturing, Success, tech jobs, tech trends, Trends. No Comments »
No matter what industry you’re in, your company can’t survive without technology. And these days, even non-technical employees know that technology goes way beyond desktop computers and networks. From smart phones and tablet computers to mobile apps and cloud-based technology, there’s a plethora of technological advancements to not only keep track of, but also to profit from. To stay competitive, your organization needs to anticipate the future technology trends that are shaping your business and then develop innovative ways to implement them in your organization.
Now that 2012 is well underway, be ready for the following 20 technology-driven trends to continue to create both disruption and opportunity in the business world. But rather than just react to them, be pre-active to future known events and plan how your company will profit from them now. That’s the only way you’ll gain competitive advantage in the coming years.
1) Rapid Growth of Big Data. Big Data is a term used to describe the technologies and techniques used to capture and utilize the exponentially increasing streams of data with the goal of bringing enterprise-wide visibility and insights to make rapid critical decisions. High Speed Analytics using advanced cloud services will increasingly be used as a complement to existing information management systems and programs to tame the massive data explosion. This new level of data integration and analytics will require many new skills and cross-functional buy-in in order to break down the many data and organizational silos that still exist. The rapid increase in data makes this a fast growing hard trend that cannot be ignored.
2) Cloud Computing and Advanced Cloud Services will be increasingly embraced by business of all sizes, as this represents a major shift in how organizations obtain and maintain software, hardware, and computing capacity. As consumers, we first experienced public clouds (think about when you use Google or Apple’s MobileMe and now iCloud). Then we saw more private clouds and hybrid clouds from businesses such as Flextronics, Siemens, Accenture, and many others, all using the cloud to cut costs in human resources and sales management functions. This was only the beginning, as cloud services enable the rapid transformation all business processes.
Continue reading ‘Technology-Driven Trends for 2012′ »
Posted in Special Report, Technology News, Trends. Tags: Business, Business Trends, Dan Burrus, Daniel Burrus, empowerment, Flash Foresight, Futurist, Innovation, Manufacturing, Success, tech jobs, tech trends, Trends. No Comments »

Polaroid—the company that has been teetering on the brink of extinction for a while now—recently came out with a new digital camera powered by Android. I think that’s a good move, but they’re a little late to the game in doing it.
If you remember those old Polaroid cameras, they were all about instant photography and photo sharing. You’d take the picture and it would print out from the camera, right on the spot, and you could share it with a friend.
But somehow, Polaroid missed the shift to digital and stayed with their analog model way too long. That’s why most people don’t own anything by Polaroid anymore.
In reality, Polaroid should have owned digital photography, because the digital revolution was easy to see. In fact, it was here long before the first cell phones. I know this for a fact because I was writing about digital photography as early as 1983. Unfortunately, Polaroid didn’t see digital photography as a hard trend; they saw it as a soft trend. Remember, hard trends will happen; soft trends might happen.
Because Polaroid failed to see digital photography for what it really was, today they’re playing a big catch-up game. And even with their latest release, they still have a lot of catching up to do. Their newest release, The Polaroid SC1630 Smart Camera, features a high definition 16 megapixel camera with built in 3X optical zoom, touch screen display, and Wi-Fi, making uploads to social networks as easy as the touch of a button. But let’s face it…every Android phone has a camera. Every iPhone has a camera. So what they’re really giving us here is a little better lens and a zoom, which the smart phones can do now in a digital way as well.
Do we have a lot of innovation taking place here from Polaroid? No. It sounds good and it looks good. But in reality, they aren’t offering anything most people haven’t already owned for quite a while. It just didn’t have the Polaroid name on it.
So from a technology futurist’s point of view, Polaroid has to stop playing catch up and start innovating if they want to reclaim their spot as the leader in photography sharing.
Daniel Burrus
Posted in Anticipating the future, Business Strategy, Future Tech, Perspectives, Technology News. Tags: Business, Business Trends, CES 2012, Dan Burrus, Daniel Burrus, empowerment, Flash Foresight, Futurist, Innovation, Polaroid, Success, tech jobs, tech trends, Trends. No Comments »
We are definitely in the communication age.
The 2012 Consumer Electronics Show took place January 10-13, and it helped reinforce the continuation of a hard trend that has been growing for a while now. Back in 1993 I predicted that we’d soon be shifting from the information age to the communication age. Informing is one-way, it’s static, and it doesn’t always cause action. Communicating is two-way, it’s dynamic, it’s engaging, and it causes action.
One way to tell which age we’re in is to look at our devices. Years ago we had things like the Apple Newton and the Palm. They were basic organizers with a calendar and address book—information age devices. At the time I commented, “When that thing becomes a phone, we’ll be entering the communication age.” Today we have that plus so much more.
First, we have social media, which is more about the word “social” than the word “media.” Because it’s social, it’s two way and communicative. And with social media, you get some powerful things that businesses like, primarily engagement and action. (And of course, people like being social too.)
Also, we like to create, connect, interact, and share. And at the 2012 CES, we saw devices that are allowing consumers to not just be passive receivers, as they have in the past, but that are taking hold of the ability to create, connect, interact, and share. Anything that involves the ability to create, connect, interact, or share is powerful.
Continue reading ‘The Biggest Lesson from the Consumer Electronics Show 2012′ »
Posted in Communication, New Tools, Technology News, Trends. Tags: Business, Business Trends, CES 2012, Dan Burrus, Daniel Burrus, empowerment, Flash Foresight, Futurist, Innovation, Success, tech jobs, tech trends, Trends. No Comments »
As a keynote presenter, I fly a lot. And I’ve seen and experienced the many changes airlines have been making over the years, most of which haven’t been positive from a customer’s perspective.
Yet, even with all the changes and added fees airlines have been charging, from baggage fees to pillow fees, most are still struggling. For instance, American Airlines is in bankruptcy, and almost every airline has been merging because if they don’t merge they’re going into bankruptcy.
In fact, if we look back in history, most of the major and some of the minor airlines that are still around have been barely surviving. They like to blame high fuel costs for this, but that’s not the whole story. Unfortunately, the airlines are making sure that customers find little to like about them.
I spoke with a friend recently who did a cross country flight on a major airline, and his comment was, “The seats were so old on the plane. They had no cushion in them that it was completely uncomfortable the entire trip.” I’ve experienced these rock-hard seats too.
This is where airlines need to be anticipatory. The competitive advantage is not in doing what everyone else is doing—which in this case is raising fees and lowering value. The competitive advantage is going in the opposite direction.
All airlines actually have a huge opportunity to win customers back and gain advantage if they simply focus on solving their customers’ problems. For example, if an airline upgraded their seats to be comfortable, they could tell customers, “We’ve checked all of our planes and have gotten rid of those old, rock-hard seats. As a matter of fact, if you find a rock-hard seat, tell a steward right away. We’ll change it so you never get another one on this airline.”
By doing this one simple thing, the airline would be giving customers a voice—a voice of change. Even if I did sit in a rock-hard seat, I’d know I can tell someone and trust them to take care of it. I’d even use the airline again because they listened and promised to take action. And that’s all most customers want—to be heard and be a voice of change.
Thanks to social media, customers have a way to come together, state their case, and be heard. And we’ve seen that doing so actually works and causes change. So rather than protest in person, we can arrange an online protest to American, United, Delta, or any of the airlines that are doing things we don’t like. Just like physical protests such as the Occupy movement, virtual protests work too, as we saw with people protesting online about Bank of America’s proposal for a $5 monthly debit card fee.
In the long run, these types of virtual protests are a good idea, whether they are directed to an airline or a bank. Why? Because it gets companies to wake up and think more before acting. And from my experience, thinking before acting is always a good thing.
Posted in Communication, Customer Service, Perspectives, Solving Problems. Tags: Business, Business Trends, Dan Burrus, Daniel Burrus, empowerment, Flash Foresight, Futurist, Innovation, Success, tech jobs, tech trends, Trends. No Comments »
When President Obama became president, it was widely reported that he used social media and technology to help gain the momentum and the votes he needed.
Today, if we look at the republican candidates and their use of social media, we see that each has a lopsided social media strategy at best. In other words, someone might have a lot of Facebook activity, but not much on Twitter. One might have a lot of “likes” and another one may not have any “likes” because they don’t understand what “likes” do. Some of them have Facebook and Twitter, but they aren’t on YouTube.
For example, let’s look at frontrunner Mitt Romney. He has over 1.3 million Facebook “likes.” That’s powerful. But his Twitter followers are only around 200,000, and his You Tube subscribers are a measly 3,300 (as of this writing). So he’s doing great in one area, but where’s the rest?
The other candidates have a similar track record. They’re really good at one or two things, but there’s no overall, consistent social media strategy. I see the same challenge in the business community every day.
Here’s an important point for everyone to consider: Many people think social media is all about Facebook and/or maybe it’s all about Twitter, but it’s so much more than that. Facebook is the current leader under a certain category of social media. But realize that leaders come and go. Any leader is good for a certain period of time, but then someone else takes over. Why? Because technology shifts.
For example, when it came to search, Yahoo was the leader of search…until Google came along.
Continue reading ‘The Next President Must Have an Integrated Social Media Strategy’ »
Posted in Anticipating the future, Social Media. Tags: Business, Business Trends, Dan Burrus, Daniel Burrus, empowerment, Flash Foresight, Futurist, Innovation, Success, tech jobs, tech trends, Trends. No Comments »

In the past few months, we’ve seen quite a few corporate reversals that have come about via social media. For example, Bank of America proposed charging customers a $5 monthly fee for using their debit card. It didn’t take long for a social media revolt from customers to get BOA to reverse that decision.
Most recently, Verizon Wireless announced they were going to charge customers a “convenience fee” for paying their bills online. That quickly was beaten down, again thanks to technology and social media allowing consumers to voice their opinions collectively.
Those are just two examples. The list of corporate reversals is long, from Netflix to Blackberry to Hewlett-Packard. So what’s really going on?
First, in a world filled with uncertainty, you have to ask what you are certain about? The number one thing I’m certain about is that the future is all about relationships. If you want a positive future, then you need to have positive relationships with your customers. And if you want positive relationships, you have to focus on the glue that holds a positive relationship together. What is that glue? It’s trust, which you earn through your values, such as honesty, integrity, delivering on promises, and so on.
Whenever you don’t consider trust when you take an action, you undermine the trust you have and can turn a positive relationship into a negative one. In the world of business, that means you lose your customers.
Unfortunately, I see many companies following the model of the airlines, where they charge additional fees for things that used to be included, such as baggage fees, food fees, pillow and blanket fees, etc. Wherever they can find a way to charge you, they’re doing it.
Continue reading ‘How Trust Can Shape Your Company’s Decisions’ »
Posted in Business Strategy, Communication, Customer Service. Tags: Business, Business Trends, Dan Burrus, Daniel Burrus, empowerment, Flash Foresight, Futurist, Innovation, Success, tech jobs, tech trends, Trends. No Comments »
Customers have let it be known that they’re not going to accept new charges without added value in return. This post comes from Matt Brownell at partner site MainStreet.
When Verizon announced last week that it was imposing a new $2 fee for paying your bill online or over the phone, it probably thought the news would fly under the radar. After all, the announcement came during that dead week between Christmas and New Year’s Day, a time when many members of the media are on vacation and people are preoccupied with their New Year’s Eve plans. In that sense, it was the perfect time to drop the bad news with the minimal amount of controversy – or so the company perhaps thought.
Verizon customers revolted, with the news trending on Twitter and an online petition against the fee garnering upward of 50,000 signatures in a single day. The company quickly backtracked, canceling plans for the new feejust a day after the initial announcements.
Verizon’s timing may have been correct from a public relations perspective, but it badly misjudged the public’s mood. Specifically, the public really hates fees, and has the means and motivation to do something about it. We’ve already seen that once in the past year, when Bank of America canceled plans for a $5 debit card usage fee after weeks of customer outcry and closed accounts.
“What we’re seeing is an angrier, more defensive, more reactive consumer,” says Kit Yarrow, a professor of psychology and marketing at Golden Gate University who specializes in consumer psychology. “And they have a voice now – they’ve never had the ability to connect with each other and facilitate change the way they do now.”
Continue reading ‘Can companies get away with new fees?’ »
Posted in Business Strategy. Tags: Business, Business Trends, Dan Burrus, Daniel Burrus, empowerment, Flash Foresight, Futurist, Innovation, Success, tech jobs, tech trends, Trends. No Comments »

By Mary K. Pratt of Computerworld
Forecasts for IT hiring are almost universally predicting that project managers and business analysts will be in demand in 2012, but what about cloud transformation officers?
With big data, mobile computing, social media, cloud computing and the consumerization of IT all converging on IT in 2012, some new — and intriguing — job titles are beginning to emerge.
Computerworld went digging and unearthed a handful of positions you can expect to see popping up more and more — along with details on what you’ll need to land one of them. Read on, future chief agile officers.
Director of cloud transformation
As companies move from the client-server world to one where systems reside in the cloud, they’re hiring professionals to oversee the entire strategy, says Al Delattre, global industry lead for technology at Los Angeles recruiting firm Korn/Ferry International.
Whether the position’s called director of cloud transformation, vice president of virtualization or cloud transformation officer — all of those titles are floating out there in the corporate world — the job description remains roughly the same: Oversee all the moving parts required to make the move to the cloud, Delattre says.
“This position is like being a conductor of an orchestra. It’s a series of 500 projects over seven years. You have to make sure it works and it’s sequenced,” he says. “No one person is an expert on all of it,” which means multiple specialists are often involved — and that, in turn, spurs some companies to seek out an overseeing director.
Continue reading ‘Up-and-coming Tech Jobs and How to Land One’ »
Posted in Career, Technology News. Tags: Business, Business Trends, Dan Burrus, Daniel Burrus, empowerment, Flash Foresight, Futurist, Innovation, Success, tech jobs, tech trends, Trends. No Comments »

By Daniel Burrus and John David Mann
Anyone who has kids—or who has been around them for any length of time—knows they are attracted to video games like moths to light. You might be tempted to think these young-uns are using their time idly.
In reality, they’re pioneering the future of business training and education.
This is part of a trend I call gameification, which I first identified in the early eighties and is today reaching its tipping point.
Gameification represents part of a predictable sequence. Many of the greatest technological advances in business have come originally from the world of kids and their games. Here’s how the sequence flows:
• First, an innovative concept or new technology often starts out in the world of games for children. Sometimes it’s the military (or in times past, the space program) that serves as the launch point. But it’s amazing how often it’s kids’ games.
• From there it sooner or later gains the attention of the adults in the business community as they learn how to adapt and apply it to their needs.
• Finally, it creeps into the education sector.
Just look at the evolution of social media.
Continue reading ‘Gameification: Accelerating Learning with Technology’ »
Posted in Anticipating the future, Future Tech, Gaming. Tags: Business, Business Trends, Dan Burrus, Daniel Burrus, empowerment, Flash Foresight, Futurist, Innovation, Success, tech trends, Trends. No Comments »

There are lots of great business books out there but, as a small-business owner, you may not have time to read them all. Luckily, we were able to get some of the country’s best business writers to distill their business theories into one short and sweet New Year’s resolution for you. Even if you only pick one or two, you’ll be on the road to building your business in 2012.
Stay current on transformative trends. Based on 28 years of research and analysis of current hard trends, it’s evident that the next five years will usher in the biggest technological transformation in human history, transforming how we sell, market, communicate, collaborate, innovate, train, educate and research. We are entering the era of “big data, meaning anyone can access data streams and analyze them using a smart phone or tablet. For example, Wall Street is now mining Tweets to determine mood and sentiment among the public. As technology progresses, it will be more common for people and companies to have moment-by-moment data for a variety of uses that will give us intelligence and help us learn about, react to and anticipate changes that are happening globally. – Daniel Burrus, “Flash Foresight”(HarperBusiness, 2011)
Read the Other Authors’ >
Posted in Anticipating the future, Business Strategy, Competitive Advantage, Flash Foresight, Planning. Tags: Business, Business Trends, Dan Burrus, Daniel Burrus, empowerment, Flash Foresight, Futurist, Innovation, Matt Brownell, New Years Resolutions, Success, tech jobs, tech trends, Trends. No Comments »
If you’re one to make resolutions at the start of the New Year, the number one resolution you need to make is to take control of your destiny and stop waiting for outside help to come in. This advice is especially true for business owners and leaders.
Realize that we all have amazing opportunity in front of us right now. Thanks to today’s technological transformations taking place, we’re transforming how we sell, market, communicate, collaborate, innovate, train, and educate—and all this is leveling the playing field globally. Why? Because no one has an advantage when there’s a major game change taking place, and right now we have multiple game changes taking place on a global level. That means the big, established players no longer have the competitive advantage they’ve had in the past. So not only are the technological tools for success changing, but the rules that govern how you apply those tools are changing as well.
But the key question is, “Are you noticing it?” And if you are, are you making your move, or are you waiting for the economy to pick up or some law to be passed before taking action?
Unfortunately, too many people fail to take control of their future and instead let others dictate their next move. They create a list of can’t do’s rather than a list of can do’s. They create a list of things they disagree on rather than a list of thing they do agree on that will allow them to move forward with their team.
Taking control of your future is vital, because too often change comes to us from the outside-in, which forces us to crisis manage and put out fires. But this is a time to be an opportunity manager and create some change from the inside-out.
On a business level, deciding to take control of your company’s destiny and shape the future means seizing the opportunities at hand. For example, the revolution of mobility and cloud technologies are two things that offer tremendous opportunities to create new products, services, and markets…and to do that from the inside-out of your organization rather than expecting external changes and government regulations to affect you from the outside-in.
Two important things to ask yourself at this time of year are, “Are you changing as fast as your customers are changing?” (Hint: You’re not.) And, “Are you learning as fast as your customers are learning?” (Again, you’re not.) You need to be in front of the consumers you’d like to convert into customers, but most organizations tend to be behind them—again, forcing reaction rather than action.
So let’s not just be crisis managers in 2012, waiting for the next shoe to drop and hoping that something positive happens. Hope is not a strategy. Instead, let’s all make a resolution to create a strategy—a personal one, a professional one, and an organizational one—that allows us to direct our future, create positive changes, and drive them from the inside-out.
Posted in Anticipating the future. Tags: Business, Business Trends, Dan Burrus, Daniel Burrus, empowerment, Flash Foresight, Futurist, Innovation, Success, tech trends, Trends. No Comments »
Over the past week, many people have expressed concern over the passing of North Korea’s leader, Kim Jong-il. In reality, it’s not his death that should raise concern; rather, it’s who is taking his place as the country’s ruler.
Kim Jong-il’s successor is his youngest son, Kim Jong-un—someone North Korea’s official KCNA news agency called the “Great Successor,” and “the outstanding leader of our party, army, and people.” Is that an accurate statement? I’m not too sure.
We don’t know much about Kim Jong-un, other than the fact that he’s in his late 20s, studied for a short time at a school in Switzerland, and was appointed to senior political and military posts only last year.
Now here’s where the real concern comes in: North Korea is a nuclear power. And anyone in their late 20s—no matter how well schooled—is fairly inexperienced when it comes to leading a country. Granted, I’m sure he accompanied his father on a number of different government meetings and perhaps even international meetings, but he’s still very young to be in control of a nuclear power. That’s where the real concern and worry should be.
Realize that I’m not knocking young people. I’ve asserted for years that young people have a great advantage over older people because the young have new knowledge—they understand technology in a way that their elders do not. That alone often gives them a great advantage. We’ve also had many successful start-ups by young people, including Facebook and Twitter. These young entrepreneurs saw a future that older people could not.
However, there’s one thing that older people have that young people simply can’t get—it’s called wisdom gleamed from years of experience. And when it comes to running a country that has nuclear weapons, it helps to have wisdom and experience.
At least with Kim Jong-il, the world knew who they were dealing with, although they may not have always liked it. Now we have a “wildcard” leader, and wildcards create a lot of uncertainty. As the next few months unfold, the full picture of North Korea’s new leader will become clearer. Let’s hope that he uses his youth wisely and sees a future his elder did not.
Posted in Anticipating the future, Politics, Special Report. Tags: Business, Business Trends, Dan Burrus, Daniel Burrus, empowerment, Flash Foresight, Futurist, Innovation, Kim Jong-il, Kim Jong-un, North Korea, nuclear war, nuclear weapons, Success, tech trends, Trends. No Comments »