KEYNOTE DESCRIPTION:
There has never been more opportunity to redefine the customer experience and accelerate profitable growth in retail than there is today! The exponential pace of technology-driven change is creating a major opportunity to reinvent retail, making it more relevant, personal, and, above all, highly profitable.
AI is at the forefront of this transformation. By leveraging AI, retailers can gain unprecedented insights into customer behavior, optimize inventory management, and create hyper-personalized shopping experiences that increase brand loyalty and consumer engagement. AI-driven tools and strategies are revolutionizing omnichannel marketing, enabling retailers to seamlessly integrate online and offline experiences.
By learning to separate the Hard Trends that will happen from the Soft Trends that might happen, you can accurately anticipate technology-driven disruptions before they disrupt, problems before they happen so that you can pre-solve them, customers’ needs before they express them, and game-changing opportunities before the competition. Mastering these capabilities, along with the strategic implementation of AI, will position you and your organization to turn disruption and change into an advantage, driving innovation and growth in the retail sector.
KEY TAKEAWAYS (Customized for Each Audience)
In this eye-opening and highly motivating presentation by global technology futurist, disruptive innovation expert, serial entrepreneur, and New York Times bestselling author of seven books Daniel Burrus blends rich examples with just the right amount of humor as he shares the most important trends shaping the future of retail and the opportunities they provide. Burrus’ insights and strategies will provide examples of how to redefine the consumer experience using emerging technologies, including AI, that will foster a new level of interactivity across virtual and physical store fronts.
Using Burrus’ mastery of storytelling to illustrate examples, deliverables include:
- How to distinguish between the Hard Trends that will happen and the Soft Trends that might happen, enabling you to accurately anticipate technology-driven disruptions before they disrupt.
- Discover how AI can be utilized to gain unprecedented insights into customer behavior, optimize inventory management, and create hyper-personalized shopping experiences that enhance brand loyalty and consumer engagement.
- Explore innovative strategies to transform brand communication practices, making them more effective in the digital age.
- Understand how AI-driven tools and strategies can revolutionize omnichannel marketing, enabling seamless integration of online and offline experiences.
- Learn how to identify and address customers’ needs before they express them, positioning your organization to turn disruption and change into an advantage.
- How to identify new marketing channels embedded in e-commerce that can drive growth and profitability.
TESTIMONIALS:
“After a couple of years of ‘average’ Opening Keynotes, we decided to hire Daniel to start our 2016 event off with the right tone, and he did not disappoint. Daniel was on-point, and it was clear he had done the research into our industry and had come well-prepared to our event. I look forward to having Daniel back to our event in the near future.” – Devon Wylie, CEO, CRMC
“You were fabulous! You received rave reviews from our participants for the relevancy, insight and expertise of your presentation material and style. You are the only keynote speaker we have invited back numerous times. I am convinced the extraordinary success of your continued contribution is due in no small part to the enormous amount of time you put into each presentation by customizing it to fit the unique and challenging needs of our CMO audience each year.” – Stephanie Fischer, CEO, Global Retail Marketing Association
TESTIMONIALS:
BIO/ACCOLADES:
Daniel Burrus is a New York Times bestselling author of seven books, including his latest book The Anticipatory Organization: Turn Change and Disruption Into Opportunity and Advantage. He is considered to be one of the world’s leading technology forecasters and disruptive innovation experts and is a strategic advisor to Fortune 500 executives helping them to profit from technological, social and business forces that are converging to create enormous, untapped opportunities.
Over the past 35 years, he has established a worldwide reputation for his exceptional record of accurately predicting the future of technological change and its direct impact on the business world. The New York Times has referred to him as one of the top three business gurus in the highest of demand as a speaker.